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      <image:title>Work - Conn's HomePlus</image:title>
      <image:caption>Viewed as a highly promotional brand, centered around offers and sales, Conn’s HomePlus had a challenge creating more meaningful and emotional connections with their best consumers. To address this issue on social, the content strategy was designed to make the brand more approachable, with the goals of improving sentiment and customer loyalty. To do so, the creative storytelling looked to change perception of the brand promise, from transactional to transformative. This new narrative meant putting less focus on product and financial benefits, and greater emphasis on how those benefits translate into meaningful, life-changing experiences. From amplifying customer testimonials, and providing helpful home tips, to creating fun engagement concepts and spotlighting employee and user-generated content – Conn's HomePlus was able to create richer brand experiences and deeper consumer relationships.</image:caption>
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      <image:title>Work - Panasonic</image:title>
      <image:caption>How do you take gaming audio to the next level? By giving voice to the gamers themselves. The social content for the SoundSlayer soundbar was designed to speak to the imaginative persona of this audience while also challenging stereotypes head-on. Illustration-driven content brought to life the unique, personal experiences gamers embark on when immersed in the world of play. The series also spotlighted female players and influencers, alongside a “Slaying Stereotypes” content series designed to debunk cultural perceptions of the gaming community. A win-win: celebrating SoundSlayer’s launch and its biggest fans.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <video:description>Work</video:description>
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  <url>
    <loc>http://www.wittecreative.com/about-1</loc>
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    <lastmod>2026-08-14</lastmod>
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