As Indoor Air Quality becomes more important than ever, Aprilaire has an opportunity to lead the category with the promise of healthy air. But first, the brand needed to evolve from an HVAC company to one that empowers people to “breathe the fullness of life.”
A multi-faceted marketing strategy demonstrated that promise through emotive storytelling focused on the real-world wellness benefits of Aprilaire products and services.
From branding and organic social to paid media and an aspirational recruitment campaign, the work helped establish one clear idea for customers and employees alike: Aprilaire is Healthy Air.