Milk lovers with a dairy sensitivity, the true milk-chugging, cooking-dipping, milk-mustache-wearing milk lovers, don’t crave the taste of almonds, soy, hazelnut or hemp. They crave MILK. Real, 100%, from-a-cow milk.
The “For the Love of Milk” spec campaign celebrated that joy through video and social content inspired by the playful, nostalgic and delicious sensory moments that make milk, well…milk.
And the tagline? It practically wrote itself: Lactaid. For the love of milk.